{"title":"Chip Heath Books","description":"\u003cp\u003eBrowse the books by Chip Heath we have in stock, second-hand, in paperback and hardback. Mostly non-fiction and business. Every book ships from our own UK warehouse. Free UK delivery on orders of £10 or more.\u003c\/p\u003e","products":[{"product_id":"switch-how-to-change-things-when-change-is-hard","title":"Switch: How to Change Things When Change Is Hard","description":"\u003cp\u003eWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?\u003cbr\u003e\u003cbr\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller \u003ci\u003eMade to Stick\u003c\/i\u003e. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSwitch\u003c\/i\u003e, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:\u003cbr\u003e\u003cbr\u003e• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients\u003cbr\u003e• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping \u003cbr\u003e• The manager who transformed a lackadaisical customer-support team into service zealots by \u003ci\u003eremoving\u003c\/i\u003e a standard tool of customer service \u003cbr\u003e\u003cbr\u003eIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. \u003ci\u003eSwitch \u003c\/i\u003eshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 320\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e National Geographic Books\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780385528757\u003c\/p\u003e\u003c\/div\u003e","brand":"National Geographic Books","offers":[{"title":"Standard Secondhand — £1.80","offer_id":47911060668593,"sku":"SB-0385528752-C3","price":1.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0385528752.jpg?v=1789688087"},{"product_id":"switch-how-to-change-things-when-change-is-hard-1","title":"Switch: How to change things when change is hard","description":"\u003cp\u003e\u003cb\u003e'A fantastic book.' WIRED\u003cbr\u003e \u003cbr\u003e 'Witty and instructive.' WALL STREET JOURNAL\u003cbr\u003e \u003cbr\u003e 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS\u003cbr\u003e \u003cbr\u003e 'A must-read.' FORBES\u003c\/b\u003e\u003cbr\u003e ______________________________________________\u003cbr\u003e \u003cbr\u003e We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?\u003cbr\u003e \u003cbr\u003e This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.\u003cbr\u003e \u003cbr\u003e In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2011\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 305\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Random House Business\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781847940322\u003c\/p\u003e\u003c\/div\u003e","brand":"Random House Business","offers":[{"title":"Poor Condition — £1.00","offer_id":47917874806961,"sku":"SB-1847940323-C4","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1847940323.jpg?v=1789173666"},{"product_id":"made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck","title":"Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck","description":"\u003cp\u003e\"Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas -- business people, teachers, politicians, journalists, and others -- struggle to make their ideas \"stick.\" Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the \"human scale principle,\" using the \"Velcro Theory of Memory,\" and creating \"curiosity gaps.\" In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds -- from the infamous \"kidney theft ring\" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony -- draw their power from the same six traits. This book that will transform the way you communicate ideas.\" --From the publisher.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2007\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 291\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Random House\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781905211579\u003c\/p\u003e\u003c\/div\u003e","brand":"Random House","offers":[{"title":"Standard Secondhand — £26.50","offer_id":47918906572977,"sku":"SB-1905211570-C3","price":26.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1905211570.jpg?v=1789694811"},{"product_id":"ces-idees-qui-collent-pourquoi-certaines-idees-survivent-et-dautres-meurent","title":"Ces idées qui collent: Pourquoi certaines idées survivent et d'autres meurent","description":"\u003cp\u003eQu'est-ce qui rend les cours de ce professeur si passionnants au point que son amphi est toujours plein ( et celui de son collègue toujours vide ... )? Comment ce manager s’y prend-il pour être aussi persuasif? Qu’est-ce qui fait qu’un message de santé publique nous frappe durablement? Pourquoi certaines idées (fausses) ont la vie si dure? Et certaines idées (brillantes) le destin d’étoiles filantes? Bref, qu’est-ce qui fait qu’une idée « colle »? Ou meurt...?\u003cbr\u003e\u003cbr\u003eLes deux frères Chip et Dan Heath, chacun à partir de sa propre expérience, l’un d’éditeur, l’autre d’enseignant, ont réfléchi à ce qui fait qu’une idée adhère. Les proverbes, les légendes urbaines, les idées reçues leur ont fourni un matériau particulièrement riche de réflexions et d’exemples. Ils en ont acquis la conviction que certaines idées possédaient des caractéristiques qui les rendaient « collantes », et qu’en étudiant leur structure on pouvait concevoir des idées qui marquent les esprits et qui durent.\u003cbr\u003e\u003cbr\u003eSix principes doivent guider ceux qui cherchent à faire passer leurs messages, de la simplicité à l’impact émotionnel, en passant par l’imprévisibilité. Ces six principes, déclinés tout au long du livre, doivent contrecarrer ce que les auteurs appellent la « malédiction du savoir ». Autrement dit, le fait que nous tenions pour évidents les messages que nous voulons faire passer! C’est pourquoi ces six principes devraient constituer la feuille de route de tous ceux qui cherchent à créer ou transmettre, qu’ils soient managers, hommes politiques, éditorialistes, enseignants, créateurs d’entreprises, etc.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2016\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 308\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9782744066542\u003c\/p\u003e\u003c\/div\u003e","brand":"Pearson","offers":[{"title":"Standard Secondhand — £12.84","offer_id":47919483158705,"sku":"SB-2744066540-C3","price":12.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/2744066540.jpg?v=1789812927"},{"product_id":"made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck-1","title":"Made to Stick: Why some ideas take hold and others come unstuck","description":"\u003cp\u003e'This book is a gift to anyone who needs to get a message across and make it stick.' \u003ci\u003eNew Statesman\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e 'Smart, lively . . . such fun to read.' \u003ci\u003eGuardian\u003c\/i\u003e\u003cbr\u003e _______________________________________________________\u003cbr\u003e \u003cbr\u003e Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eMade to Stick\u003c\/i\u003e, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eMade to Stick\u003c\/i\u003e reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.\u003cbr\u003e _____________________________________________________\u003cbr\u003e 'Anyone interested in influencing others . . . can learn from this book.' \u003ci\u003eWashington Post\u003cbr\u003e '\u003c\/i\u003eThis is great for anyone planning a speech or trying to get their message across at work.' \u003ci\u003ePsychologies\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2008\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 323\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Arrow Books\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780099505693\u003c\/p\u003e\u003c\/div\u003e","brand":"Heath, Chip,Heath, Dan","offers":[{"title":"Very Good — £1.85","offer_id":47975338475697,"sku":"SB-009950569X-C2","price":1.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/009950569X.jpg?v=1790299936"},{"product_id":"decisive-how-to-make-better-choices-in-life-and-work","title":"Decisive: How to Make Better Choices in Life and Work","description":"\u003cp\u003e\u003cb\u003eChip and Dan Heath, the bestselling authors of \u003ci\u003eSwitch\u003c\/i\u003e and \u003ci\u003eMade to Stick\u003c\/i\u003e, tackle one of the most critical topics in our work and personal lives: how to make better decisions.\u003cbr\u003e\u003c\/b\u003e　\u003cbr\u003e   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?\u003cbr\u003e\u003cbr\u003e   In \u003ci\u003eDecisive\u003c\/i\u003e, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, \u003ci\u003eDecisive\u003c\/i\u003e takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.\u003cbr\u003e\u003cbr\u003e   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of \u003ci\u003eagonizing\u003c\/i\u003e over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?　\u003cbr\u003e\u003cbr\u003e\u003ci\u003e   Decisive \u003c\/i\u003eis the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2013\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 336\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e National Geographic Books\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780307956392\u003c\/p\u003e\u003c\/div\u003e","brand":"Heath, Chip,Heath, Dan","offers":[{"title":"Very Good — £3.35","offer_id":47975352926385,"sku":"SB-0307956393-C2","price":3.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0307956393.jpg?v=1790298009"}],"url":"https:\/\/sellbooks.co.uk\/collections\/chip-heath-books.oembed","provider":"Sell Books .co.uk","version":"1.0","type":"link"}