{"title":"Seth Godin Books","description":"\u003cp\u003eBrowse the books by Seth Godin we have in stock, new and second-hand, in paperback. Mostly non-fiction and business. Every book ships from our own UK warehouse. Free UK delivery on orders of £10 or more.\u003c\/p\u003e","products":[{"product_id":"this-is-marketing-you-can-t-be-seen-until-you-learn-to-see","title":"This is Marketing: You Can’t Be Seen Until You Learn To See","description":"\u003cp\u003eOver the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from \u003ci\u003ePermission Marketing\u003c\/i\u003eto \u003ci\u003ePurple Cow\u003c\/i\u003eto \u003ci\u003eTribes\u003c\/i\u003eto \u003ci\u003eThe Dip\u003c\/i\u003e.\u003cbr\u003e \u003cbr\u003e Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.\u003cbr\u003e \u003cbr\u003e This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.\u003cbr\u003e \u003cbr\u003e It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. \u003ci\u003eThis is Marketing\u003c\/i\u003eoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/seth-godin-books\"\u003eSeth Godin\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2018\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 267\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin Random House LLC\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780241370148\u003c\/p\u003e\u003c\/div\u003e","brand":"Penguin Random House LLC","offers":[{"title":"Standard Secondhand — £1.82","offer_id":47909766201521,"sku":"SB-0241370140-C3","price":1.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0241370140.jpg?v=1789183434"},{"product_id":"the-song-of-significance","title":"The Song of Significance","description":"\u003cp\u003e\u003cb\u003e\"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success.\"\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eFrom the bestselling author of \u003ci\u003ePurple Cow \u003c\/i\u003eand \u003ci\u003eThis Is Marketing\u003c\/i\u003e comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace. \u003c\/p\u003e\u003cp\u003eThe workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Song of Significance, \u003c\/i\u003e legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/seth-godin-books\"\u003eSeth Godin\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2023\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 208\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin Books, Limited\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780241655542\u003c\/p\u003e\u003c\/div\u003e","brand":"Penguin Books, Limited","offers":[{"title":"Standard Secondhand — £7.42","offer_id":47909802410161,"sku":"SB-0241655544-C3","price":7.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0241655544.jpg?v=1789707914"},{"product_id":"the-icarus-deception-how-high-will-you-fly","title":"The Icarus Deception: How High Will You Fly?","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Icarus Deception\u003c\/i\u003e, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? \u003c\/p\u003e\u003cp\u003eBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. \u003c\/p\u003e\u003cp\u003eThe safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. \u003c\/p\u003e\u003cp\u003eGodin shows us how it's possible and convinces us why it's essential. \u003c\/p\u003e\u003cp\u003e'If Seth Godin didn't exist, we'd need to invent him' \u003ci\u003eFast Company\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' \u003ci\u003eForbes\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSeth Godin\u003c\/b\u003e is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including \u003ci\u003ePermission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes\u003c\/i\u003e. He is the CEO of Squidoo.com and a very popular lecturer. 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