{"product_id":"48-hour-start-up-from-idea-to-launch-in-1-weekend","title":"48-Hour Start-up: From idea to launch in 1 weekend","description":"\u003cp\u003eFraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.\u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e \u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?\u003c\/p\u003e \u003cp\u003eIn 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e \u003cp\u003eBy following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCome up with a business idea without the guesswork\u003c\/li\u003e \u003cli\u003eCreate a kick-ass brand, website and on-line marketing campaign\u003c\/li\u003e \u003cli\u003ePromote your product\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for\u003c\/p\u003e \u003cul\u003e \u003cli\u003eYoung entrepreneurs\u003c\/li\u003e \u003cli\u003eStudents learning about start-ups\u003c\/li\u003e \u003cli\u003eEstablished entrepreneurs looking for shortcuts\u003c\/li\u003e \u003cli\u003eTeams within corporates who want to create a more innovative and competitive environment\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e New business enterprises\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2016\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 208\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Thorsons\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780008196684\u003c\/p\u003e\u003c\/div\u003e","brand":"Doherty MBE, Fraser","offers":[{"title":"Very Good — £1.00","offer_id":48027875999921,"sku":"SB-0008196680-C2","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0008196680.jpg?v=1791939676","url":"https:\/\/sellbooks.co.uk\/products\/48-hour-start-up-from-idea-to-launch-in-1-weekend","provider":"Sell Books .co.uk","version":"1.0","type":"link"}