{"product_id":"all-marketers-are-liars-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all","title":"All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All","description":"\u003cp\u003eExamines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2012\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 220\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Portfolio\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781591845331\u003c\/p\u003e\u003c\/div\u003e","brand":"Godin, Seth","offers":[{"title":"Standard Secondhand — £1.00","offer_id":48012342231217,"sku":"SB-1591845335-C3","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1591845335.jpg?v=1791507188","url":"https:\/\/sellbooks.co.uk\/products\/all-marketers-are-liars-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all","provider":"Sell Books .co.uk","version":"1.0","type":"link"}