{"product_id":"art-of-the-deal-contemporary-art-in-a-global-financial-market","title":"Art of the Deal – Contemporary Art in a Global Financial Market","description":"\u003cp\u003eArt today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.\u003cbr\u003e\u003cbr\u003eNoah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.\u003cbr\u003e\u003cbr\u003eBy carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, \u003ci\u003eArt of the Deal\u003c\/i\u003e is a must-read book that demystifies collecting and investing in today's art market.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Art, Marketing\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2011\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 361\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Princeton University Press\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780691148328\u003c\/p\u003e\u003c\/div\u003e","brand":"Horowitz, Noah","offers":[{"title":"Standard Secondhand — £3.46","offer_id":48043961286833,"sku":"SB-0691148325-C3","price":3.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0691148325.jpg?v=1792112370","url":"https:\/\/sellbooks.co.uk\/products\/art-of-the-deal-contemporary-art-in-a-global-financial-market","provider":"Sell Books .co.uk","version":"1.0","type":"link"}