{"product_id":"blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant","title":"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant","description":"\u003cp\u003eThe global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents now updated and expanded with a new preface, fresh chapters, and updated case studies. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, \"Blue Ocean Strategy\" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. \"Blue Ocean Strategy\" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Konkurencja, Segmentacja rynku\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2015\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 287\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business School Press\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781625274496\u003c\/p\u003e\u003c\/div\u003e","brand":"Kim, W. Chan,Mauborgne, Renée A.","offers":[{"title":"Standard Secondhand — £3.61","offer_id":48132595974321,"sku":"SB-1625274491-C3","price":3.61,"currency_code":"GBP","in_stock":true},{"title":"Poor Condition — £3.11","offer_id":48132596007089,"sku":"SB-1625274491-C4","price":3.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1625274491.jpg?v=1793668379","url":"https:\/\/sellbooks.co.uk\/products\/blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant","provider":"Sell Books .co.uk","version":"1.0","type":"link"}