{"product_id":"brand-it-like-beckham-the-story-of-how-brand-beckham-was-built","title":"Brand It Like Beckham: The story of how Brand Beckham was built","description":"\u003cp\u003eA fascinating look at David Beckham, a truly iconic brand of our times. bull; David Beckham is the most talked about, featured sportsman in the world today. bull; Book published to coincide with start of Euro 2004 football tournament - huge interest and coverage in Beckham and England team. bull; This is the first book to analyse the Beckham brand, and will provide a new perspective on this celebrity. bull; Wide media review and coverage guaranteed on publication. bull; A book that cuts across categories - sport, business, culture.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Management\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2004\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 205\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cyan\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780954282950\u003c\/p\u003e\u003c\/div\u003e","brand":"Cyan","offers":[{"title":"Standard Secondhand — £1.00","offer_id":47915071373489,"sku":"SB-0954282957-C3","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0954282957.jpg?v=1789142538","url":"https:\/\/sellbooks.co.uk\/products\/brand-it-like-beckham-the-story-of-how-brand-beckham-was-built","provider":"Sell Books .co.uk","version":"1.0","type":"link"}