{"product_id":"build-your-sales-tribe-sales-in-the-information-age","title":"Build Your Sales Tribe: Sales in the Information Age","description":"\u003cp\u003eThe world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before.\u003cbr\u003eBuild Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for simple sales , those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales one that has value for both the buyer and seller.\u003cbr\u003e\u003cbr\u003eThis book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job. It delivers advice and offers a series of practical projects on a wide range of topics from interview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Money\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2021\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Unbound\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781783528783\u003c\/p\u003e\u003c\/div\u003e","brand":"Unbound","offers":[{"title":"Standard Secondhand — £3.00","offer_id":47916988498097,"sku":"SB-1783528788-C3","price":3.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1783528788.jpg?v=1789695091","url":"https:\/\/sellbooks.co.uk\/products\/build-your-sales-tribe-sales-in-the-information-age","provider":"Sell Books .co.uk","version":"1.0","type":"link"}