{"product_id":"common-sense-rules-what-you-really-need-to-know-about-business","title":"Common Sense Rules: What you really need to know about business","description":"\u003cp\u003eDeborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's \u003ci\u003eDragons' Den\u003c\/i\u003e, and in \u003ci\u003eCommon Sense Rules\u003c\/i\u003e she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.\u003c\/p\u003e \u003cp\u003eAs direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed to both inform and inspire.\u003c\/p\u003e \u003cp\u003e'A refreshingly sensible look at an area plagued by hype and mythology' \u003ci\u003eManagement Today\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'Many insights into what it takes to be a successful entrepreneur' \u003ci\u003eIndependent\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin Random House\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781847940278\u003c\/p\u003e\u003c\/div\u003e","brand":"Penguin Random House","offers":[{"title":"Very Good — £1.00","offer_id":47917874741425,"sku":"SB-1847940277-C2","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1847940277.jpg?v=1789144123","url":"https:\/\/sellbooks.co.uk\/products\/common-sense-rules-what-you-really-need-to-know-about-business","provider":"Sell Books .co.uk","version":"1.0","type":"link"}