{"product_id":"creativity-and-data-marketing-a-practical-guide-to-data-innovation-marketing-science","title":"Creativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)","description":"\u003cp\u003eThe world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. \u003cb\u003e\u003ci\u003eCreativity and Data Marketing\u003c\/i\u003e\u003c\/b\u003e helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage.\u003c\/p\u003e\u003cp\u003e \u003cb\u003e\u003ci\u003eCreativity and Data Marketing \u003c\/i\u003e\u003c\/b\u003eaddresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Marketing, Data processing\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2016\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 216\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e KoganPage\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749477240\u003c\/p\u003e\u003c\/div\u003e","brand":"Wang, Becky","offers":[{"title":"Standard Secondhand — £4.41","offer_id":48159704481969,"sku":"SB-0749477245-C3","price":4.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0749477245.jpg?v=1794271876","url":"https:\/\/sellbooks.co.uk\/products\/creativity-and-data-marketing-a-practical-guide-to-data-innovation-marketing-science","provider":"Sell Books .co.uk","version":"1.0","type":"link"}