{"product_id":"crossing-the-chasm-marketing-and-selling-technology-products-to-mainstream-customers","title":"Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers","description":"\u003cp\u003eIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1998\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Capstone\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781841120003\u003c\/p\u003e\u003c\/div\u003e","brand":"Moore, Geoffrey A.","offers":[{"title":"Standard Secondhand — £5.05","offer_id":48012350193841,"sku":"SB-1841120006-C3","price":5.05,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/sellbooks.co.uk\/products\/crossing-the-chasm-marketing-and-selling-technology-products-to-mainstream-customers","provider":"Sell Books .co.uk","version":"1.0","type":"link"}