{"product_id":"customer-relationship-management-emerging-concepts-tools-and-applications","title":"CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications","description":"\u003cp\u003eBusiness worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees.\u003c\/p\u003e \u003cp\u003eThe conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Customer Relations\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2001\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 544\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Tata McGraw-Hill Publishing Company\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780070435049\u003c\/p\u003e\u003c\/div\u003e","brand":"Tata McGraw-Hill Publishing Company","offers":[{"title":"Standard Secondhand — £22.00","offer_id":47908917641393,"sku":"SB-0070435049-C3","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0070435049.jpg?v=1789293048","url":"https:\/\/sellbooks.co.uk\/products\/customer-relationship-management-emerging-concepts-tools-and-applications","provider":"Sell Books .co.uk","version":"1.0","type":"link"}