{"product_id":"customer-relationship-management","title":"Customer Relationship Management","description":"\u003cp\u003eCustomer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the r.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2004\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 359\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780750655026\u003c\/p\u003e\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Standard Secondhand — £1.04","offer_id":47913885925553,"sku":"SB-075065502X-C3","price":1.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/075065502X.jpg?v=1789195285","url":"https:\/\/sellbooks.co.uk\/products\/customer-relationship-management","provider":"Sell Books .co.uk","version":"1.0","type":"link"}