{"product_id":"eat-your-greens","title":"Eat Your Greens","description":"\u003cp\u003e How can we sell more, to more people, and for more money?\u003c\/p\u003e\u003cbr\u003eThe marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.\u003cbr\u003e\u003ci\u003eEat Your Greens\u003c\/i\u003e is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.\u003cbr\u003eThe papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. \u003cbr\u003eThe book is curated by Wiemer Snijders, partner at Commercial Works.\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2018\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 400\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Matador\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781789016758\u003c\/p\u003e\u003c\/div\u003e","brand":"Snijders, Wiemer","offers":[{"title":"Standard Secondhand — £11.04","offer_id":47977667297457,"sku":"SB-1789016754-C3","price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1789016754.jpg?v=1790373283","url":"https:\/\/sellbooks.co.uk\/products\/eat-your-greens","provider":"Sell Books .co.uk","version":"1.0","type":"link"}