{"product_id":"edison-in-the-boardroom-revisited-how-leading-companies-realize-value-from-their-intellectual-property-2nd-edition-37-intellectual-management-licensing-special-topics","title":"Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition: 37 (Intellectual ... Management, Licensing, Special Topics)","description":"\u003cp\u003eA revised and expanded edition of the groundbreaking \u003ci\u003eEdison in the Boardroom,\u003c\/i\u003e highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property \u003c\/p\u003e\u003cp\u003eNow fully revised and expanded, \u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter \u0026amp; Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures updated interviews of companies, and a new treatment of the Profit Center Level\u003c\/li\u003e \u003cli\u003eUpdates stories and teachings from some of the most successful companies in the world\u003c\/li\u003e \u003cli\u003eShowcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Accounting\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2011\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 272\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781118004531\u003c\/p\u003e\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Standard Secondhand — £15.08","offer_id":47915284070577,"sku":"SB-1118004531-C3","price":15.08,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1118004531.jpg?v=1789270811","url":"https:\/\/sellbooks.co.uk\/products\/edison-in-the-boardroom-revisited-how-leading-companies-realize-value-from-their-intellectual-property-2nd-edition-37-intellectual-management-licensing-special-topics","provider":"Sell Books .co.uk","version":"1.0","type":"link"}