{"product_id":"effective-crisis-communication-moving-from-crisis-to-opportunity","title":"Effective Crisis Communication: Moving From Crisis to Opportunity","description":"\u003cp\u003eThis book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors \u003cb\u003eRobert R. Ulmer\u003c\/b\u003e, \u003cb\u003eTimothy L. Sellnow\u003c\/b\u003e, and \u003cb\u003eMatthew W. Seeger\u003c\/b\u003e provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey Features of this \u003cb\u003esecond edition\u003c\/b\u003e:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Brings together theory and experience: This book introduces readers to sound research and best practices in the field of crisis communication.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Provides advice on how to create opportunity from crisis: Unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Addresses prominent and diverse cases: Cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. \"You Make the Call\" exercises allow readers to examine and critique the decisions made in such important cases such as 9\/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 239\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e SAGE Publications\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781412980340\u003c\/p\u003e\u003c\/div\u003e","brand":"SAGE Publications","offers":[{"title":"Very Good — £10.04","offer_id":47915783815345,"sku":"SB-1412980348-C2","price":10.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1412980348.jpg?v=1789812007","url":"https:\/\/sellbooks.co.uk\/products\/effective-crisis-communication-moving-from-crisis-to-opportunity","provider":"Sell Books .co.uk","version":"1.0","type":"link"}