{"product_id":"emotional-targeting-win-hearts-boost-sales-own-the-market","title":"Emotional Targeting: Win hearts. Boost sales. Own the market.","description":"\u003cp\u003eBusiness decisions are made with spreadsheets and logic.\u003c\/p\u003e\u003cp\u003e...At least, that's what we tell ourselves.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBUT the science says otherwise. \u003c\/p\u003e\u003cp\u003eEvery decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn't just evaluating features. They're wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.\u003c\/p\u003e\u003cp\u003eInside this no-fluff playbook, you'll discover how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e - Uncover what your customers actually care about (hint: it's not your features)\u003c\/p\u003e\u003cp\u003e - Map emotional drivers to specific points across your customer journey\u003c\/p\u003e\u003cp\u003e - Create experiences that feel both logical AND emotionally satisfying\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a product that becomes the obvious choice for the humans behind every spreadsheet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2025\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 132\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Emotion Sells Press\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789659325115\u003c\/p\u003e\u003c\/div\u003e","brand":"Emotion Sells Press","offers":[{"title":"Standard Secondhand — £8.36","offer_id":47920104800433,"sku":"SB-9659325118-C3","price":8.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/9659325118.jpg?v=1789621762","url":"https:\/\/sellbooks.co.uk\/products\/emotional-targeting-win-hearts-boost-sales-own-the-market","provider":"Sell Books .co.uk","version":"1.0","type":"link"}