{"product_id":"entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music","title":"Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music","description":"\u003cp\u003eThe entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMorris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.\u003c\/i\u003e\u003c\/p\u003eMichael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAllègre Hadida, Associate Professor in Strategy, University of Cambridge\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2018\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 865\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer International Publishing\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9783319892900\u003c\/p\u003e\u003c\/div\u003e","brand":"Hennig-Thurau, Thorsten,Houston, Mark B.","offers":[{"title":"Poor Condition — £21.78","offer_id":47953874026673,"sku":"SB-3319892908-C4","price":21.78,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/sellbooks.co.uk\/products\/entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music","provider":"Sell Books .co.uk","version":"1.0","type":"link"}