{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003cp\u003e\"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small\"--Page 4 of cover.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Product management, Customer relations\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 180\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e O'Reilly\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781491973790\u003c\/p\u003e\u003c\/div\u003e","brand":"Perri, Melissa","offers":[{"title":"Standard Secondhand — £5.12","offer_id":48027977711793,"sku":"SB-149197379X-C3","price":5.12,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/149197379X.jpg?v=1791939717","url":"https:\/\/sellbooks.co.uk\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value","provider":"Sell Books .co.uk","version":"1.0","type":"link"}