{"product_id":"essentials-of-marketing-management","title":"Essentials of Marketing Management","description":"\u003cp\u003eThe overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWith an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e consumer and organizational buyer behaviour\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eproduct and innovation strategies\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003edirect marketing\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ee-marketing\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic.\u003c\/p\u003e \u003cp\u003eAn extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http: \/\/cw.routledge.com\/textbooks\/9780415553476\/\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 524\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780415553476\u003c\/p\u003e\u003c\/div\u003e","brand":"Lancaster, Geoffrey","offers":[{"title":"Standard Secondhand — £10.70","offer_id":47962348224689,"sku":"SB-0415553474-C3","price":10.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0415553474.jpg?v=1790136037","url":"https:\/\/sellbooks.co.uk\/products\/essentials-of-marketing-management","provider":"Sell Books .co.uk","version":"1.0","type":"link"}