{"product_id":"forties-fashion-from-siren-suits-to-the-new-look","title":"Forties Fashion: From Siren Suits to the New Look","description":"\u003cp\u003eThis is the definitive book on fashion in the 1940s - from French style under the occupation and the 'make do and mend' approach to solving clothing shortages, through issues of dress, patriotism and propaganda and the development of faux fabrics and rationing, to the rise of American fashion houses and the New Look of the post-war period.\u003cbr\u003e \u003cbr\u003e Some 250 illustrations reveal the wide range of fashions and styles that emerged throughout the Second World War, in Europe, North America, Australasia and Japan. During this period of conflict, fashion managed to express ideals of beauty, femininity and luxury even though practical considerations came first. Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances. While Fascist states tried to create 'national' styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty.\u003cbr\u003e \u003cbr\u003e From pre-war to post-war, international attitudes emerge from period advertisements, images of real clothes, and first-hand accounts from contemporary publications. The result is a glorious celebration of everything from practical attire for air raids (hooded capes with large pockets, zipper-fronted jumpsuits and turbans) to street and anti-fashion, and the creation of Christian Dior's New Look collection in 1947.\u003cbr\u003e \u003cbr\u003e Richly illustrated and stylishly designed, \u003ci\u003eForties Fashion\u003c\/i\u003e is an essential sourcebook for fashion professionals, and a feast for fashionistas looking for new retro ideas.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Art, History\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2011\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 208\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Thames \u0026amp; Hudson\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780500288979\u003c\/p\u003e\u003c\/div\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Standard Secondhand — £1.00","offer_id":47911974011057,"sku":"SB-0500288976-C3","price":1.0,"currency_code":"GBP","in_stock":false},{"title":"Poor Condition — £1.00","offer_id":48135632552113,"sku":"SB-0500288976-C4","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0500288976.jpg?v=1789183713","url":"https:\/\/sellbooks.co.uk\/products\/forties-fashion-from-siren-suits-to-the-new-look","provider":"Sell Books .co.uk","version":"1.0","type":"link"}