{"product_id":"gbs-packaging-as-an-effective-marketi","title":"[GBS] PACKAGING AS AN EFFECTIVE MARKETI","description":"\u003cp\u003eThis text is aimed at anyone working on an existing or new product, or venturing into new markets. It shows how to direct the focus of packaging design to improve design and cut costs, achieve a balance between costs and sales performance and think through options prior to, and during, design.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1996\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 200\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749419882\u003c\/p\u003e\u003c\/div\u003e","brand":"Stewart, Bill","offers":[{"title":"Poor Condition — £8.49","offer_id":47962364838065,"sku":"SB-0749419881-C4","price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0749419881.jpg?v=1790135601","url":"https:\/\/sellbooks.co.uk\/products\/gbs-packaging-as-an-effective-marketi","provider":"Sell Books .co.uk","version":"1.0","type":"link"}