{"product_id":"handbook-of-qualitative-research-methods-in-marketing-research-handbooks-in-business-and-management-series","title":"Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)","description":"\u003cp\u003eThe \u003ci\u003eHandbook of Qualitative Research Methods in Marketing\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003ci\u003eresearch paradigms such as grounded theory and semiotics\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eresearch contexts such as advertising and brands\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003edata collection methods such as projectives and netnography\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003edata analysis methods such as metaphoric and visual analyses\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003epresentation topics such as videography and reflexivity\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eapplications such as ZMET applied to Broadway plays and depth interviews with executives\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003especial issues such as multi-sited ethnography and research on sensitive topics.\u003c\/i\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAuthors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbookthat will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2006\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 595\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Edward Elgar\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781847209580\u003c\/p\u003e\u003c\/div\u003e","brand":"Edward Elgar","offers":[{"title":"Standard Secondhand — £3.51","offer_id":47917808124081,"sku":"SB-1847209580-C3","price":3.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1847209580.jpg?v=1789686874","url":"https:\/\/sellbooks.co.uk\/products\/handbook-of-qualitative-research-methods-in-marketing-research-handbooks-in-business-and-management-series","provider":"Sell Books .co.uk","version":"1.0","type":"link"}