{"product_id":"hidden-persuasion-33-psychological-influences-techniques-in-advertising","title":"Hidden Persuasion: 33 Psychological Influences Techniques in Advertising","description":"\u003cp\u003eVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? \u003cbr\u003e \u003cbr\u003eThis book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. \u003cbr\u003e \u003cbr\u003eThe techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. \u003cbr\u003eAll techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Design, Graphic Arts\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 191\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Laurence King Publishing\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789063695316\u003c\/p\u003e\u003c\/div\u003e","brand":"Laurence King Publishing","offers":[{"title":"Standard Secondhand — £8.19","offer_id":47920036249777,"sku":"SB-9063695314-C3","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/9063695314.jpg?v=1789710399","url":"https:\/\/sellbooks.co.uk\/products\/hidden-persuasion-33-psychological-influences-techniques-in-advertising","provider":"Sell Books .co.uk","version":"1.0","type":"link"}