{"product_id":"how-come-your-marketing-plans-arent-working-the-essential-guide-to-marketing-planning-if-youre-so-brilliant","title":"How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)","description":"\u003cp\u003eWith more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm McDonald is in a unique position to write this -- his first -- quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them. This is a little book with big ambition -- to help managers help themselves to deliver marketing plans that deliver results.Contents include: understanding marketing planning; how marketing planning fits with corporate planning; the marketing planning process and its output -- the plan; defining markets and segments prior to planning and lots more. Copyright © Libri GmbH. All rights reserved.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Advertising \u0026amp; Promotion\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2002\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 198\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page Publishers\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749437268\u003c\/p\u003e\u003c\/div\u003e","brand":"Kogan Page Publishers","offers":[{"title":"Standard Secondhand — £1.84","offer_id":47913836019889,"sku":"SB-074943726X-C3","price":1.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/074943726X_f9fe485b-2a31-4cd8-9b88-c4ffc84a4b88.jpg?v=1790353532","url":"https:\/\/sellbooks.co.uk\/products\/how-come-your-marketing-plans-arent-working-the-essential-guide-to-marketing-planning-if-youre-so-brilliant","provider":"Sell Books .co.uk","version":"1.0","type":"link"}