{"product_id":"how-to-have-creative-ideas-62-exercises-to-develop-the-mind","title":"How to Have Creative Ideas: 62 exercises to develop the mind","description":"\u003cp\u003eEverybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eHow to Have Creative Ideas\u003c\/i\u003e Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be- a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with- both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.\u003cbr\u003e \u003cbr\u003e All the exercises are simple, practical and fun, and can be done by anyone.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2007\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vermilion\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780091910488\u003c\/p\u003e\u003c\/div\u003e","brand":"Edward De Bono","offers":[{"title":"Standard Secondhand — £1.00","offer_id":47962331087025,"sku":"SB-009191048X-C3","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/009191048X.jpg?v=1790136166","url":"https:\/\/sellbooks.co.uk\/products\/how-to-have-creative-ideas-62-exercises-to-develop-the-mind","provider":"Sell Books .co.uk","version":"1.0","type":"link"}