{"product_id":"how-to-sell-out-a-manual-for-becoming-the-hottest-ticket-in-town","title":"How to sell out: A manual for becoming the hottest ticket in town","description":"\u003cp\u003e\"This book is practical and insightful and will be an invaluable tool to anybody working on a ticketing strategy. \"\u003cbr\u003eGriselda Yorke, Executive Producer, Royal Shakespeare Company\u003cbr\u003e“Joe’s insights were an important element in the formulation of the strategies that led us to early success at the box office.”\u003cbr\u003eMichael Bolingbroke, Executive Producer, ABBA Voyage\u003cbr\u003e“I have always found Joe’s strategic insights invaluable.”\u003cbr\u003eKrista Tuchscherer, Chief Marketing Officer, Sonia Friedman Productions\u003cbr\u003e\u003cbr\u003eHow To Sell Out pulls back the curtain on the art of selling tickets for live entertainment.\u003cbr\u003eServing as your backstage pass to the world of ticketing, this essential guide covers ticketing strategy, economics and psychology to optimise your show for a sell-out success. It offers insights from one-night events to long-running hits, providing proven strategies to handle the unpredictable nature of shows, from getting a show on sale to maximising income with dynamic pricing.\u003cbr\u003e\u003cbr\u003eLearn how to set financial targets and navigate pricing - from the basics of the Yield-Occupancy Matrix to the nuanced tactics of premium tickets and the perils of discounting.\u003cbr\u003eDelve into the world of customer segmentation, consumer psychology and understand how predictive analytics can be used to forecast trends in your own ticketing data.\u003cbr\u003eUtilise tools like demand curves, marketing funnels and cognitive heuristics to optimise your show for success.\u003cbr\u003e\u003cbr\u003eTopics are enriched with real-world statistics, actionable best practice frameworks, and cutting-edge tactics suitable for theatre, opera, concerts, one-night comedy shows, regional venues, tours, and long-runners.\u003cbr\u003e\u003cbr\u003eEquip yourself with the tools of the ticketing trade and learn the business of show business.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Money, Marketing \u0026amp; Sales\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2024\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 267\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Independently published\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9798876060006\u003c\/p\u003e\u003c\/div\u003e","brand":"Shellard, Joe","offers":[{"title":"Standard Secondhand — £7.94","offer_id":48152572133553,"sku":"SB-9798876060006-C3","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/9798876060006.jpg?v=1794099220","url":"https:\/\/sellbooks.co.uk\/products\/how-to-sell-out-a-manual-for-becoming-the-hottest-ticket-in-town","provider":"Sell Books .co.uk","version":"1.0","type":"link"}