{"product_id":"made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck-1","title":"Made to Stick: Why some ideas take hold and others come unstuck","description":"\u003cp\u003e'This book is a gift to anyone who needs to get a message across and make it stick.' \u003ci\u003eNew Statesman\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e 'Smart, lively . . . such fun to read.' \u003ci\u003eGuardian\u003c\/i\u003e\u003cbr\u003e _______________________________________________________\u003cbr\u003e \u003cbr\u003e Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eMade to Stick\u003c\/i\u003e, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eMade to Stick\u003c\/i\u003e reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.\u003cbr\u003e _____________________________________________________\u003cbr\u003e 'Anyone interested in influencing others . . . can learn from this book.' \u003ci\u003eWashington Post\u003cbr\u003e '\u003c\/i\u003eThis is great for anyone planning a speech or trying to get their message across at work.' \u003ci\u003ePsychologies\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/chip-heath-books\"\u003eChip Heath\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2008\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 323\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Arrow Books\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780099505693\u003c\/p\u003e\u003c\/div\u003e","brand":"Heath, Chip,Heath, Dan","offers":[{"title":"Very Good — £1.78","offer_id":47975338475697,"sku":"SB-009950569X-C2","price":1.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/009950569X.jpg?v=1790299936","url":"https:\/\/sellbooks.co.uk\/products\/made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck-1","provider":"Sell Books .co.uk","version":"1.0","type":"link"}