{"product_id":"marketing-management-millennium-edition-united-states-edition","title":"Marketing Management: Millennium Edition: United States Edition","description":"\u003cp\u003e\u003cb\u003eFor undergraduate\/graduate courses in Marketing Management.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of \u003ci\u003eteamwork\u003c\/i\u003e between marketing and all the other functions of the business; introduces new perspectives in successful \u003ci\u003estrategic market planning;\u003c\/i\u003e and presents additional company examples of \u003ci\u003ecreative, market-focused,\u003c\/i\u003e and \u003ci\u003ecustomer-driven\u003c\/i\u003e action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/philip-kotler-books\"\u003ePhilip Kotler\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Advertising \u0026amp; Promotion\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2000\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 718\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Prentice Hall\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780130122179\u003c\/p\u003e\u003c\/div\u003e","brand":"Prentice Hall","offers":[{"title":"Standard Secondhand — £2.20","offer_id":47909103272113,"sku":"SB-0130122173-C3","price":2.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0130122173_9c7f21eb-6db9-4358-ab4b-4580d186a2b1.jpg?v=1790352595","url":"https:\/\/sellbooks.co.uk\/products\/marketing-management-millennium-edition-united-states-edition","provider":"Sell Books .co.uk","version":"1.0","type":"link"}