{"product_id":"post-truth-public-relations-communication-in-an-era-of-digital-disinformation-routledge-new-directions-in-pr-communication-research","title":"Post-Truth Public Relations: Communication in an Era of Digital Disinformation (Routledge New Directions in PR \u0026 Communication Research)","description":"\u003cp\u003eThis book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003ePost-Truth Public Relations: Communication in an Era of Digital Disinformation\u003c\/p\u003e proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation.  \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Public Relations\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2020\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 160\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1138368601\u003c\/p\u003e\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Very Good — £126.37","offer_id":47915301798065,"sku":"SB-1138368601-C2","price":126.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1138368601.jpg?v=1789450094","url":"https:\/\/sellbooks.co.uk\/products\/post-truth-public-relations-communication-in-an-era-of-digital-disinformation-routledge-new-directions-in-pr-communication-research","provider":"Sell Books .co.uk","version":"1.0","type":"link"}