{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003cp\u003eFinding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e \u003ca href=\"\/collections\/philip-kotler-books\"\u003ePhilip Kotler\u003c\/a\u003e (all their books in stock)\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Marketing, management\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1991\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 711\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Prentice-Hall\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780137216895\u003c\/p\u003e\u003c\/div\u003e","brand":"Prentice-Hall","offers":[{"title":"Poor Condition — £2.27","offer_id":47909116674225,"sku":"SB-0137216890-C4","price":2.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0137216890.jpg?v=1789804864","url":"https:\/\/sellbooks.co.uk\/products\/principles-of-marketing","provider":"Sell Books .co.uk","version":"1.0","type":"link"}