{"product_id":"retail-fashion-promotion-and-advertising","title":"Retail Fashion Promotion and Advertising","description":"\u003cp\u003eEvery step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Advertising \u0026amp; Promotion\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1992\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 354\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Macmillan\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780023300295\u003c\/p\u003e\u003c\/div\u003e","brand":"Macmillan","offers":[{"title":"Standard Secondhand — £16.33","offer_id":47908612636849,"sku":"SB-0023300299-C3","price":16.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0023300299.jpg?v=1789283334","url":"https:\/\/sellbooks.co.uk\/products\/retail-fashion-promotion-and-advertising","provider":"Sell Books .co.uk","version":"1.0","type":"link"}