{"product_id":"socialnomics-how-social-media-transforms-the-way-we-live-and-do-business","title":"Socialnomics: How Social Media Transforms the Way We Live and Do Business","description":"\u003cp\u003ePraise for Socialnomics \u003c\/p\u003e\u003cp\u003e\"It's obvious that Erik Qualman's passion is social media.\"\u003cbr\u003e —\u003cb\u003eDan Heath\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eMade to Stick and Switch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"People are hot for social media . . . Erik Qualman says it's about listening first, then selling.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Erik Qualman has been doing his homework on the social media phenomenon.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eThe Huffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it.\"\u003cbr\u003e —\u003cb\u003eSteve Kaufer\u003c\/b\u003e, CEO, TripAdvisor\u003c\/p\u003e \u003cp\u003e\"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.\"\u003cbr\u003e —\u003cb\u003eChris Brogan\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eTrust Agents\u003c\/i\u003e and \u003ci\u003eSocial Media 101\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Qualman is to social media what Demming is to quality and Drucker to management.\"\u003cbr\u003e —\u003cb\u003eScott Galloway\u003c\/b\u003e, Professor, Stern School of Business, NYU\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe newly revised and updated guide to the social media revolution!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWelcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.\u003c\/p\u003e \u003cp\u003eJoin Erik Qualman in \u003ci\u003eSocialnomics\u003c\/i\u003e for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Marketing\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 320\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780470638842\u003c\/p\u003e\u003c\/div\u003e","brand":"Qualman, Erik","offers":[{"title":"Standard Secondhand — £1.00","offer_id":47970579906737,"sku":"SB-0470638842-C3","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0470638842.jpg?v=1790276497","url":"https:\/\/sellbooks.co.uk\/products\/socialnomics-how-social-media-transforms-the-way-we-live-and-do-business","provider":"Sell Books .co.uk","version":"1.0","type":"link"}