{"product_id":"starting-up-scaling-up-a-human-first-business","title":"Starting Up \u0026 Scaling Up A Human-First Business","description":"\u003cp\u003eWhat does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally? \u003c\/p\u003e\u003cp\u003eHow do you manage the tension between Starting Up and Scaling Up – the fluidity of a creative start-up versus the structure and organisation that are then needed for growth? \u003c\/p\u003e\u003cp\u003eAnd how do you preserve, enhance and evolve your people-centric culture as you grow – the very thing that made you unique and successful in the first place? \u003c\/p\u003e\u003cp\u003eThis is a book about people. It tells the story of the first 25 years of Brand Genetics, a “human-first” insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs. \u003c\/p\u003e\u003cp\u003eThis is an easy-to-read guide for anyone who is starting up or scaling up their own business – or anyone who really cares about company culture, and wants to create a uniquely human work environment.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2022\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 160\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Matador\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781803136301\u003c\/p\u003e\u003c\/div\u003e","brand":"Matador","offers":[{"title":"Standard Secondhand — £3.21","offer_id":47917320175793,"sku":"SB-1803136308-C3","price":3.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1803136308.jpg?v=1789444259","url":"https:\/\/sellbooks.co.uk\/products\/starting-up-scaling-up-a-human-first-business","provider":"Sell Books .co.uk","version":"1.0","type":"link"}