{"product_id":"strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition","title":"Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition","description":"\u003cp\u003e\u003ci\u003eThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFor courses in brand management.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCreate profitable brand strategies by building, measuring, and managing brand equity\u003c\/b\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity\u003c\/i\u003e\u003c\/b\u003e looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new \u003cb\u003e5th Edition\u003c\/b\u003e. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 624\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781292314969\u003c\/p\u003e\u003c\/div\u003e","brand":"Pearson","offers":[{"title":"Standard Secondhand — £28.98","offer_id":47958449553585,"sku":"SB-1292314966-C3","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1292314966.jpg?v=1790049513","url":"https:\/\/sellbooks.co.uk\/products\/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition","provider":"Sell Books .co.uk","version":"1.0","type":"link"}