{"product_id":"strategic-marketing-management","title":"Strategic Marketing Management","description":"\u003cp\u003eStrategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Marketing\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2014\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 274\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cerebellum Press\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781936572199\u003c\/p\u003e\u003c\/div\u003e","brand":"Cerebellum Press","offers":[{"title":"Poor Condition — £2.05","offer_id":47919242379441,"sku":"SB-1936572192-C4","price":2.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1936572192.jpg?v=1789689742","url":"https:\/\/sellbooks.co.uk\/products\/strategic-marketing-management","provider":"Sell Books .co.uk","version":"1.0","type":"link"}