{"product_id":"strategic-public-relations-leadership","title":"Strategic Public Relations Leadership","description":"\u003cp\u003ePublic relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation.\u003c\/p\u003e\u003cp\u003eThis short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Public Relations\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2013\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 164\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780415667951\u003c\/p\u003e\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Standard Secondhand — £12.73","offer_id":47911364657329,"sku":"SB-041566795X-C3","price":12.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/041566795X.jpg?v=1789259863","url":"https:\/\/sellbooks.co.uk\/products\/strategic-public-relations-leadership","provider":"Sell Books .co.uk","version":"1.0","type":"link"}