{"product_id":"strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-college-version-united-states-edition","title":"Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition","description":"\u003cp\u003eThis entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1995\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 409\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Prentice Hall\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780136690603\u003c\/p\u003e\u003c\/div\u003e","brand":"Prentice Hall","offers":[{"title":"Standard Secondhand — £3.14","offer_id":47909116117169,"sku":"SB-0136690602-C3","price":3.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0136690602.jpg?v=1789226971","url":"https:\/\/sellbooks.co.uk\/products\/strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-college-version-united-states-edition","provider":"Sell Books .co.uk","version":"1.0","type":"link"}