{"product_id":"super-signs-taking-your-brand-to-the-ultimate-level","title":"Super Signs: Taking your brand to the ultimate level","description":"\u003cp\u003eThere is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Advertising \u0026amp; Promotion\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 272\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e LID Publishing\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781912555185\u003c\/p\u003e\u003c\/div\u003e","brand":"LID Publishing","offers":[{"title":"Very Good — £7.39","offer_id":47919123824817,"sku":"SB-1912555182-C2","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1912555182.jpg?v=1789707979","url":"https:\/\/sellbooks.co.uk\/products\/super-signs-taking-your-brand-to-the-ultimate-level","provider":"Sell Books .co.uk","version":"1.0","type":"link"}