{"product_id":"sustainable-advertising-how-advertising-can-support-a-better-future","title":"Sustainable Advertising: How Advertising Can Support a Better Future","description":"\u003cp\u003eCover -- Contents -- List of figures and tables -- Preface -- Acknowledgements -- Useful terms and phrases -- 01 Welcome to sustainable advertising -- Our motivation for writing this book -- A leadership moment -- The five actions -- One step at a time, quickly -- Welcome: summary -- References -- 02 Greenwashing, and how to avoid it -- The role of the ASA -- Presenting to the ASA and learning lessons from tobacco -- The rules and regulations -- 5 ASA principles to follow -- Global campaigns: General principles - national rules -- Individual countries: from self-regulation to the law -- Educating young people about how to spot greenwashing -- Greenwashing, and how to avoid it: summary -- References -- 03 Getting our own house in order -- The importance of setting and reporting a plan with science-based targets -- Tracking the industry's paths to net zero emissions from operations -- First practical steps you can take to reduce emissions -- Individual responsibilities -- What does the data say? -- So, what can be done? -- Above and beyond -- Tips for sustainable advertising operations -- Carbon offsetting -- Training and development -- Getting our own house in order: summary -- References -- 04 Reducing emissions from ad production -- Learning from the film and TV industry -- Introducing AdGreen -- AdGreen's origins -- AdGreen's first annual review -- Advice for brands and their partners -- Advice for creative agencies -- Advice for production and service companies -- Green the bid -- Looking to the future - can virtual production be ad production's silver bullet? -- Reducing emissions from ad production: summary -- References -- 05 Reducing emissions from ad distribution -- The advertiser POV -- The agency POV -- The media owner POV -- The academic view on advertising emissions -- TV -- VOD -- Social media -- Print.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Advertising \u0026amp; Promotion\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2024\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 296\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398613836\u003c\/p\u003e\u003c\/div\u003e","brand":"Kogan Page","offers":[{"title":"Very Good — £1.95","offer_id":47915396497585,"sku":"SB-1398613835-C2","price":1.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1398613835_50f480ee-2e76-46ea-bba4-b99002e54547.jpg?v=1790305756","url":"https:\/\/sellbooks.co.uk\/products\/sustainable-advertising-how-advertising-can-support-a-better-future","provider":"Sell Books .co.uk","version":"1.0","type":"link"}