{"product_id":"the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture","title":"The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture","description":"\u003cp\u003eHow did a really unhip country suddenly become cool?\u003cbr\u003e \u003cbr\u003e How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?\u003cbr\u003e \u003cbr\u003e Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?\u003cbr\u003e \u003cbr\u003e And just how does South Korea plan to use pop culture to beat America at its own game.\u003cbr\u003e \u003cbr\u003e Welcome to South Korea: The Brand.\u003cbr\u003e \u003cbr\u003e In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.\u003cbr\u003e \u003cbr\u003e South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2014\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 267\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Picador\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781471131042\u003c\/p\u003e\u003c\/div\u003e","brand":"Picador","offers":[{"title":"Standard Secondhand — £1.70","offer_id":47915962630321,"sku":"SB-1471131041-C3","price":1.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1471131041.jpg?v=1789613751","url":"https:\/\/sellbooks.co.uk\/products\/the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture","provider":"Sell Books .co.uk","version":"1.0","type":"link"}