{"product_id":"the-case-for-creativity-three-decades-evidence-of-the-link-between-imaginative-marketing-and-commercial-success","title":"The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success","description":"\u003cp\u003eDebate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.\"--Publisher's information.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2016\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 175\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cannes Lions\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780993508202\u003c\/p\u003e\u003c\/div\u003e","brand":"Hurman, James","offers":[{"title":"Standard Secondhand — £7.44","offer_id":48007962001585,"sku":"SB-0993508200-C3","price":7.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0993508200.jpg?v=1791335209","url":"https:\/\/sellbooks.co.uk\/products\/the-case-for-creativity-three-decades-evidence-of-the-link-between-imaginative-marketing-and-commercial-success","provider":"Sell Books .co.uk","version":"1.0","type":"link"}