{"product_id":"the-codes-of-advertising-fetishism-and-the-political-economy-of-meaning-in-the-consumer-society","title":"The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society","description":"\u003cp\u003eThis book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who \"work\" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment. (First published in 1991.)\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Advertising, Social aspects\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1990\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 225\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780415903530\u003c\/p\u003e\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Poor Condition — £2.03","offer_id":47911366721713,"sku":"SB-041590353X-C4","price":2.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/041590353X.jpg?v=1789141306","url":"https:\/\/sellbooks.co.uk\/products\/the-codes-of-advertising-fetishism-and-the-political-economy-of-meaning-in-the-consumer-society","provider":"Sell Books .co.uk","version":"1.0","type":"link"}