{"product_id":"the-e-myth-revisited-why-most-small-businesses-dont-work-and-what-to-do-about-it","title":"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It","description":"\u003cp\u003eMichael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Small business, Management\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 1995\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 268\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e HarperBusiness\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780887307287\u003c\/p\u003e\u003c\/div\u003e","brand":"Gerber, Michael E.","offers":[{"title":"Standard Secondhand — £1.60","offer_id":48027955953841,"sku":"SB-0887307280-C3","price":1.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0887307280.jpg?v=1791940084","url":"https:\/\/sellbooks.co.uk\/products\/the-e-myth-revisited-why-most-small-businesses-dont-work-and-what-to-do-about-it","provider":"Sell Books .co.uk","version":"1.0","type":"link"}