{"product_id":"the-ethical-leader-why-doing-the-right-thing-can-be-the-key-to-competitive-advantage","title":"The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage","description":"\u003cp\u003eEthical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage. \u003cbr\u003e\u003cbr\u003eTrust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. \u003ci\u003eThe Ethical Leader\u003c\/i\u003e provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.\u003cbr\u003e\u003cbr\u003eEthical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. \u003ci\u003eThe Ethical Leader\u003c\/i\u003e show why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Business Ethics\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 240\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury USA\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781472956590\u003c\/p\u003e\u003c\/div\u003e","brand":"Bloomsbury USA","offers":[{"title":"Poor Condition — £9.43","offer_id":47916033736881,"sku":"SB-1472956591-C4","price":9.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1472956591.jpg?v=1789227329","url":"https:\/\/sellbooks.co.uk\/products\/the-ethical-leader-why-doing-the-right-thing-can-be-the-key-to-competitive-advantage","provider":"Sell Books .co.uk","version":"1.0","type":"link"}