{"product_id":"the-influential-mind-what-the-brain-reveals-about-our-power-to-change-others","title":"The Influential Mind: What the Brain Reveals About Our Power to Change Others","description":"\u003cp\u003e\u003cb\u003eSelected as a best book of 2017 by \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eThe Times\u003c\/i\u003e, \u003ci\u003eHuffington Post\u003c\/i\u003e, Bloomberg, \u003ci\u003eGreater Good Magazine\u003c\/i\u003e,\u003c\/b\u003e \u003cb\u003e\u003ci\u003eStanford Business School\u003c\/i\u003e and more.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e 'A timely, intriguing book' Adam Grant, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eOriginals\u003c\/i\u003e and \u003ci\u003eGive and Take\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003e'\u003c\/i\u003eThis profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of \u003ci\u003eNudge\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2018\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 242\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Little, Brown Book Group Limited\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780349140636\u003c\/p\u003e\u003c\/div\u003e","brand":"Little, Brown Book Group Limited","offers":[{"title":"Poor Condition — £1.00","offer_id":47910495256753,"sku":"SB-0349140634-C4","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0349140634.jpg?v=1789141209","url":"https:\/\/sellbooks.co.uk\/products\/the-influential-mind-what-the-brain-reveals-about-our-power-to-change-others","provider":"Sell Books .co.uk","version":"1.0","type":"link"}