{"product_id":"the-strategy-and-tactics-of-pricing","title":"The Strategy and Tactics of Pricing","description":"\u003cp\u003eFor undergraduate introduction to Market Pricing courses.\u003cbr\u003eA comprehensive and practical, step-by-step guide to pricing analysis and strategy development.\u003cbr\u003eThe Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers.\u003cbr\u003eThe fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.\u003cbr\u003eFeatures:\u003cbr\u003eNEW! Show students how proper pricing can increase profitability―New Chapter on Price Implementation.\u003cbr\u003eA completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization.\u003cbr\u003eNEW! Make pricing theory relative―Updated Examples of Pricing.\u003cbr\u003eHelping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as:\u003cbr\u003e• iPhone pricing\u003cbr\u003e• New models for pricing music\u003cbr\u003e• Services pricing\u003cbr\u003eNEW! Present the latest information―Heavily Revised Chapters.\u003cbr\u003eThe revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as:\u003cbr\u003e-Cost-based price increases\u003cbr\u003e-Price reductions in a recession\u003cbr\u003e-Discounts\u003cbr\u003e\u003cbr\u003eThe chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment).\u003cbr\u003e\u003cbr\u003eThe chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process.\u003cbr\u003eThe chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 334\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Prentice Hall\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780136106814\u003c\/p\u003e\u003c\/div\u003e","brand":"Nagle, Thomas T.,Hogan, John,Zale, Joseph","offers":[{"title":"Standard Secondhand — £15.84","offer_id":47970507423921,"sku":"SB-0136106811-C3","price":15.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0136106811.jpg?v=1790276236","url":"https:\/\/sellbooks.co.uk\/products\/the-strategy-and-tactics-of-pricing","provider":"Sell Books .co.uk","version":"1.0","type":"link"}