{"product_id":"v-a-brand-new","title":"V\u0026A: Brand.new","description":"\u003cp\u003eThe idea of the brand is central to contemporary society. Businesses, personalities, political parties and ever nations \"re-brand\" themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenges by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Reading across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Five key sections look at - the hisotry and development of brands - the economics and bunisess of branding - the architecture of the shopping environment from the mall to website - personal and social identities in a global, commodified world - the ethical and social questions for both brand and consumer. [Fonte: quarta di cop.].\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Consumer issues, Cultural studies\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2002\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e V \u0026amp; A\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781851773244\u003c\/p\u003e\u003c\/div\u003e","brand":"V \u0026 A","offers":[{"title":"Standard Secondhand — £1.00","offer_id":47918222147761,"sku":"SB-185177324X-C3","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/185177324X_2aa3874c-13d2-4776-9b5e-9897acd54f01.jpg?v=1790354139","url":"https:\/\/sellbooks.co.uk\/products\/v-a-brand-new","provider":"Sell Books .co.uk","version":"1.0","type":"link"}