{"product_id":"web-marketing-for-dummies®","title":"Web Marketing For Dummies®","description":"\u003cp\u003eJust because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWeb Marketing for Dummies\u003c\/i\u003e provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand online marketing essentials\u003c\/li\u003e \u003cli\u003ePrepare an online business plan\u003c\/li\u003e \u003cli\u003eDesign the look and feel of your site\u003c\/li\u003e \u003cli\u003eCreate a concept, develop content, and make it accessible\u003c\/li\u003e \u003cli\u003eKnow the key components of an online store\u003c\/li\u003e \u003cli\u003eUse buzzing, e-mailing, and other advertising tactics\u003c\/li\u003e \u003cli\u003eMake your site search engine friendly\u003c\/li\u003e \u003cli\u003eHandle Web transactions with ease\u003c\/li\u003e \u003cli\u003eStay out of legal trouble\u003c\/li\u003e \u003cli\u003eWow customers with new technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With \u003ci\u003eWeb Marketing for Dummies\u003c\/i\u003e, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2007\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 408\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780470049822\u003c\/p\u003e\u003c\/div\u003e","brand":"Zimmerman, Jan","offers":[{"title":"Standard Secondhand — £3.85","offer_id":47962349469873,"sku":"SB-0470049820-C3","price":3.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0470049820.jpg?v=1790137119","url":"https:\/\/sellbooks.co.uk\/products\/web-marketing-for-dummies%c2%ae","provider":"Sell Books .co.uk","version":"1.0","type":"link"}