{"product_id":"what-clients-love-a-field-guide-to-growning-your-business","title":"What Clients Love: A Field Guide to Growning Your Business","description":"\u003cp\u003eHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.\u003c\/p\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \u0026amp; Economics, Customer Relations\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Grand Central Publishing\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780446556026\u003c\/p\u003e\u003c\/div\u003e","brand":"Grand Central Publishing","offers":[{"title":"Standard Secondhand — £1.82","offer_id":47911763083441,"sku":"SB-0446556025-C3","price":1.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/0446556025.jpg?v=1789693416","url":"https:\/\/sellbooks.co.uk\/products\/what-clients-love-a-field-guide-to-growning-your-business","provider":"Sell Books .co.uk","version":"1.0","type":"link"}